Where to find key metrics in Google Analytics

Ever wonder who visits your website, what catches their eye, and how they found you? Website traffic analytics hold the key. Our top 10 website metrics reveal what you should measure, why they matter, and how they can help you attract, engage, and convert visitors into paying customers.

How to turn data insight into business action

So how can analytics help you make a better website? Here are seven great ways:

1. Spot popular content:

2. Boost user experience (UX):

3. Increase conversion rates:

4. Improve SEO:

New to SEO? Read our Easy SEO steps for beginners.

5. Know your audience:

By examining demographic data, you can tailor your content and marketing strategies to better meet your audience's needs. This can include adjusting your messaging, creating targeted promotions, or developing new products or services that match their preferences.

6. Measure ROI:

Web analytics lets you track if your marketing campaigns are working as well as expected. Discovering which ones drive the most website traffic and conversions lets you focus your time and budget on strategies that bring the best returns.

7. Measure success.

Are you reaching your target audience? Are visitors signing up for your newsletter? Are you getting the sales you expect? Whatever success looks like for you and your business, website analytics provide clear and measurable data.

For more on how web analytics can help you take your business website to the next level, see how to use analytics to market your business better.

How to measure web traffic

Website traffic analytics might seem complex at first glance, but there are plenty of user-friendly tools to help you understand your audience and website performance. Here's a streamlined approach:

1. Choose your analytics tool

Most website hosts offer basic tools, but for something more detailed, consider Google Analytics. It's free and provides in-depth traffic data.

2. Access reports and dashboards

Your chosen tool will provide easy-to-understand reports and dashboards that visualise your preferred metrics like sessions, traffic sources, and user demographics.

3. Analyse and take action

Identify trends, areas for improvement, and how effective your marketing is. Ask yourself questions like: “Are visitors finding what they need?”, “What content do they prefer?” to help you focus on what’s needed most. Download our step-by-step guide to finding KPIs in Google Analytics below to access our Top 10 website analytics.

Tracking these essential website traffic metrics gives you a clear understanding of your audience and their website interactions. Armed with this valuable data, you can make informed decisions about your content and marketing strategy to attract more visitors and convert them into paying customers.

For 1-2-1 support to help take your website to the next level, speak to our V-Hub advisers today.